Monogram is the new cannabis brand set to launch by rapper and businessman Jay-Z.
In several other business projects, from clothing lines to alcohol, the American rapper has had success, and now the next venture of the billionaire has been teased after the launch of a website and Instagram account branded as Monogram.
The website displays a message which states, “Monogram marks a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best and a humble pursuit to discover what the best truly means. Progress is endless.”
The website also includes artistic black-and-white photos of an indoor cannabis grow, a click-to-play Sounds From the Grow Room soundtrack and a slogan which reads, “refining standards, redefining growth.”
Although more information is yet to be released, Monogram says it has expert growers who, at every point of the growth process, ensure quality.