British-Nigerian artist JayO has unveiled his highly-anticipated single “Often”, following on from his run of hits across the year.
It features an up-tempo R&B sound and was produced by his longtime collaborator RZ, whilst the accompanying video was directed by Waxxwork. The rising artist is known for his diverse musical exploration, dabbling in various genres such as grime, hip-hop, house, R&B and afrobeats over the years, the latter of which this feel-good song draws heavily from.
Watch JayO star in the “Often” video above now on GRM Daily.