You know Christmas is around the corner when JD drop their Christmas campaign and for this year’s release, they are celebrating 25 years of the iconic duffle bag – calling on the likes of Central Cee, Kano, Chunkz, Darkest Man, Cat Burns and more to help.
Called Forever Forward, the ad lets the duffle bag take centre stage and celebrates its prevalence in youth culture. Used to hold PE kits, schoolbooks and any and everything, the JD duffle was the original bag for life that has remained a staple in our culture for a quarter of a decade.
Soundtracked to Liquid’s “Sweet Harmony”, this new advert is a love letter to the culture and calls on the world’s brightest stars to help. Music stars Central Cee, Kano, Ants Live, Davido and Cat Burns feature in the advert alongside entertainers Chunkz and Darkest Man.
See the full cast list below:
- Ants Live
- Cat Burns
- Central Cee
- Chunkz
- Darkest Man
- Davido
- Ella Toone
- Joy Crooke
- Kano
- Mar Lucas
- Nia Archives
- Omar Montes
- Ronisia
- Sturdy Off
On the advert, JD’s EU Marketing Director Chris Waters said, “JD has always been the force behind propelling youth culture forwards, and we want to commend the unique place that the brand is fortunate enough to occupy. As the number one retailer for sports fashion and lifestyle, we’re excited to unveil ‘Forever Forward’, whilst celebrating the 25th anniversary of the JD duffle being a visible icon for our audience. This year’s cast are all young individuals with their own innate power to shape the world around them, and JD takes pride in spotlighting this amazing talent to encourage the next generation to continually move Forever Forward”.
Watch the full advert above and shop the exclusive product drops online at jdsports.co.uk and in stores across the UK from today.