JD have kicked off Air Max Month with a major link-up, celebrating the return of the iconic Nike Air Max 95 OG “Neon”.
Fronting the campaign are Louis Theroux, Liverpool’s Kasst 8, Angry Ginge and Bov Boys’ Jakey & Heinz, a mix of talent across music, internet culture and beyond.
The rollout began with a cryptic teaser showing boxes being packed in a stock room. No caption. No context. Then Kasst 8 appeared at JD Nike-branded InPost lockers, sending out deliveries to the rest of the castm each unboxing revealing that unmistakable Neon glow.
The campaign also sees JD teaming up with InPost, with branded lockers popping up in key locations to bring the Air Max 95 “Neon” experience into the real world.
The Air Max 95 OG “Neon” drops March 5th online and in stores, alongside JD-exclusive Air Max 95 woven tracksuits and the Air Max 90.
Air Max Month, activated.