Jords says it himself, he’s “way too talented” and this he proves on “Rudeboy Ting” and its visuals which together create a fearless expression of the Croydon artist’s love for London.
Effortlessly blurring the lines between hip-hop and R&B, Jords yet again affirms himself as a complete all-rounder on the UK scene.
Commenting on the track, Jords said “I just want to bring the sound home. Global but local. Greezy but handsome”. In just under three minutes the music video helps the south Londoner do exactly that.
A focus is made on an isolated Jords spitting with his hard lyricism. But when this focus is paralleled against scenes of him surrounded by a city scape, reminding us that Jords will always be grounded in where he’s from. It’s a crucial part of the authentic talent that the UK has come to know and love.
“Rudeboy Ting” may be Jords final track of the year, but it isn’t one that will be left behind any time soon.
Check out the visuals up top!