After making its incredible debut last year, ‘Play It’ returns next month in March with a new series showcasing live performances, in-depth interviews and celebrating some of the best British talent on offer. The show created and hosted by Rinse FM’s Julie Adenuga instantly gained notoriety for its unique concept for giving both established and emerging acts a platform to shine.
Now partnering up with Channel AKA and Daily Motion, Play It episodes will be aired monthly on AKA with each episode going live two weeks later online on DailyMotion via JulieAdenuga.com, which will feature extra footage, additional artists and behind the scenes content.
Speaking on the new series, Channel AKA state, “We’re very pleased to be working on Julie’s brand new series of Play It. She has introduced an exciting new dynamic to AKA, bringing live performances; interviews and new talent back to the channel. With the power of Julie, AKA and Daily Motion behind the project we’re confident we can bring the UK’s hottest talent to the series”.
Previous artists to perform on the show include the likes of MC’s such as Stormzy, Youngs Teflon and Ms Banks to rising singers such as Ayanna Witter-Johnson and Raheem Bakaré.
On creating the show Julie Adenuga explains, “The aim of the show is to give people who what they do a judgemental free platform to do it. No criteria needs to be met, their artistry doesn’t need to fit a specific mould. Just be passionate & nang! That’s it!”