News 9 September 2021

Kano Launches New 100% Jamaican Rum ‘Duppy White’

9 September 2021

The legend that is Kano has entered the alcohol industry by launching a brand-new, 100% Jamaican rum named Duppy White!

Created and founded in partnership with Duppy Share Caribbean Rums, Duppy White is inspired by Kano’s Jamaican heritage and reflects the Caribbean’s influence on the rapper and actor’s hometown of London and many other parts of the world.

As well as working across the design and story of the drink, Kano also developed the taste of the white rum and used sensory experiences of his childhood memories travelling between London and Jamaica to create a smooth rum influenced by the best flavours from the island.

Among the taste profile for Duppy White is bright banana, green thyme, smooth caramel sweetness, lively tropical fruits, pimento spice and Kano’s mum’s favourite – Julie Mangoes.

The bottle itself is a representation of Kano’s story and heritage and is inspired by a 7-inch vinyl and features images of Manor Road in Newham, Kano’s barber shop in East Ham, his local yard shop, Robins Pie & Mash and the iconic Stratford Rex where the rapper performed his early sets. The back of the bottle also features an illustrated Empire Windrush ship.

For me, whatever I do has to be the real deal,” Kano said. “This drink comes from me. This is my life, my family’s story inside this bottle, and wrapped around this bottle. This is something I believe in and genuinely love as a product.”

He added: “It’s been a fun experience getting friends and family and peers to taste it. I can’t wait for the whole world to get their hands on it.”

Duppy White will be available immediately at Naked City & City Splash festivals, as well as the Official Rum of iconic London nightclub Printworks and its autumn run of 40 shows. Duppy White can also be purchased on the Duppy White website.