After several pleas from social media users online, Kellog’s have finally announced the much-loved Coco Pops cereal will now be released in a white chocolate version too.
Speaking on the new Coco Pops, the Brand Manager for Kellog’s Coco Pops said: “In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.
“Our food developers have succeeded and for the first time in the cereal’s 59-year history a white chocolate version will hit the shops.”
The new version of Coco Pops will contain 30% less sugar than other toasted rice cereals which are covered in chocolate.
Shoppers will be able to try out the new cereal when it hits the shelves in mid-June for the price of £2.99.