In a world of fashion designer and photography creatives, Londoner Yinka Ayinde wants to focus on transforming the theatre for young people.
One of this year’s Sky Academy Arts Scholarships winners, Ayinde has been awarded a £30,000 arts bursary. He intends to use the prize to fund a new play based on no other show but ‘Kenan & Kel’.
The creative producer has a history of putting on plays for audiences who don’t usually attend the theatre, and this time he’s funding a three-show revival of the 90’s favourite. But, interestingly, his version of ‘Kenan & Kel’ will be re-imagined in a South London setting, adapted to modern Britain.
The play is very innovative, existing across multiple media channels, and will include an integrated app and a digital trailer.
Ayinde’s debut theatre project was an Afrobeat musical titled “Oliver Tweest”, which had an audience of 67% first-time theatre goers.
We wonder if he’ll take note of GRM’s #WorldCupOfDrinks when picking a modern South London alternative to Kel’s Orange Soda…
“Who loves Carribean Cola….?!”