Despite being on a worldwide tour right now, Kendrick Lamar isn’t slowing down on his creative output, as he this week dropped the video for “Rich Spirit”.
The melancholy and smooth track debuted as part of his recent Mr Morale & The Big Steppers album and quickly became a firm fan favourite. The official visuals are directed by Calmatic and feature some simple but effective shots, dance moves and edits.
Watch the “Rich Spirit” video from Kendrick Lamar above now on GRM Daily.