Keys The Prince has accompanied the release of his newest track, “Nothing”, with a fresh video for the joint.
Complemented by a soulful vocal sample, the production for Keys’ latest offering is a high-spirited one and the upbeat feel is matched by the rapper’s raspy cadence and animated delivery of lyrics. The visuals capture the playful nature of the single by showing Keys The Prince celebrating with his team but the video also touches on the theme of discrimination, displaying scenes of the rapper being arrested.
Speaking to Complex about the video, Keys said: “I wanted to relay an image that wasn’t the conventional video you see from a UK rap artist; with this in mind, we wanted to make sure that with our limited budget, we could shoot some very iconic scenes. For example, the arrest scene displays the reality for many young black men in London, including myself, but even through the discrimination, I continue performing and don’t let it distract me from my goals.”
View the video for “Nothing” above.