Jamaican reggae singer-songwriter Koffee has joined up with streetwear blog High Snobiety and American fashion designer Thom Browne to perform her track “Pressure” as part of the Not In Paris showcase.
After her historic Grammy win for Best Reggae Album in January, Koffee appeared on the red carpet and showed off her award wearing a classic black tux and a matching overcoat by Thom Browne.
“She’s a true individual with a huge talent, that’s what drew me to her. I knew she would bring an interesting sensibility to [the brand],” says New York-based designer Thom Browne.
“The strong tailoring, mixed with her youthful, original, and true-to-herself sensibility and talent came together to bring something really special; a true original take on what I do.”
Thom Browne’s relationship with Koffee naturally continued, bringing them together again for Not In Paris on Highsnobiety in which the brand partnered up with Koffee for an exclusive set filmed in Jamica. Koffee presents her natural Reggae sound with a modern twist that makes the video very enjoyable to watch.
Check out the performance above!