News Videos 26 May 2020
  views

Kojey Radical Partners With Mental Health Movement ‘I Am Whole’ To Launch “Proud Of You” Visual Campaign

26 May 2020
  views
Share
Share

East London rapper Kojey Radical has teamed up with mental health movement ‘I Am Whole’ to debut his new film campaign #imsoimsoproud.

Kojey’s influential project sends a positive and powerful message, complimenting the theme of ‘kindness’ during Mental Health Awareness Week.

“Proud Of You” is the artist’s first release of 2020 and gives a raw and intimate sound to remind fans to reflect on the more positive things in life and shows exactly that, with the accompanying visuals, which is an emotive film featuring over 100 submissions of people expressing their feelings through their creative passions; including singing, dancing and painting, as the MC’s East London community got involved with the #imsoimsoproud challenge.

Speaking on the campaign, Kojey said: “Finding pride in your darkest days is a task that can seem impossible sometimes. Especially without the time to reflect. I always seem to forget to reflect and really consider how far I’ve come since I started. The pace of life never gave me the opportunity to.”

‘I Am Whole’ is an award-winning mental health campaign, which was founded by Spirit Media and Jordan Stephens, and launched on World Mental Health Day 2016. They have gone from strength to strength and continued to grow over the years, generating a movement that changes the conversations about mental health within society.

Kojey is set to join the campaign tonight at 8pm on Instagram Live as they get ready to host ‘WHOLE LIVE!’ with co-founder Jordan Stephens, as the two creatives team up to discuss the movement, mental health and music amongst an array of other topics.

Watch the poignant visuals below!

View this post on Instagram

@kojeyradical partners with #IAMWHOLE to premiere his ‘Proud Of You’ visual. Video credit @milaview

A post shared by WHOLE (@wholeorg) on