News 23 May 2022
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Author: GRM DAILY

Krept & Sasha Ellese Announce Launch Of New Skincare Range For Children ‘Nala’s Baby’

Author GRM DAILY
23 May 2022
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Krept and Sasha Ellese Gilbert have now announced the launch of their brand-new skincare range for babies and children, Nala’s Baby.

Launching exclusively in Boots stores across the UK on June 20th, Nala’s baby – which is made from 99% natural ingredients – has been scientifically developed for newborns upwards and includes body wash, shampoo, bubble bath, conditioner, body lotion, oil and body butter.

It’s also the first British-made skincare range for babies to be sold on the high street with a perfect zero rating on Think Dirty – the product-rating app which monitors harmful chemicals in personal care products.

Co-Founders and Directors Krept and Sasha created the brand after being inspired by their daughter, Nala, who suffers with eczema. The pair have been working on Nala’s Baby with Creative Control Ventures for the past two years.

“Sasha and I are delighted to finally bring to market our zero rated baby product by Think Dirty, something that all parents can take advantage of for their own babies and children,” Krept said. “This was crucial for us as we, like many other parents, struggled to find the right products to use from birth for Nala’s skin.

“We wanted the range to be available to as many people and for as many skin types as possible, while bringing the magic to bath and bedtime for all families across the UK.”

Sasha Ellese Gilbert, Co-Founder and Director of Nala’s Baby, added: “I wanted our baby to have access to naturally derived, safe and effective products and sadly finding this on the high-street was impossible. I began creating creams and lotions for Nala at home and saw how effective they were.

“With the help of a trusted manufacturer and their expert chemists, and dermatologists and paediatricians we have created a skincare range that puts naturalness at its heart and caters for all skin types and ages. We’re so glad that soon Nala’s Baby can finally be shared with parents and their children across the UK and hope they love it as much as we do!”

Nala’s Baby will be available in Boots stores, and online, from 20th June. It will also be available to purchase on the official Nala’s Baby website, which will be the exclusive stockist of Nala’s Baby Body Butter. Prices for the range start from £5.50.