Haven’t women always wished for cleaner, less noisy and handbag friendly packets of crisps?
Of course they have and Doritos has got just the solution, announcing today their newest product... lady crisps.
Apparently this decision was based on the findings that “[women] don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces, and the flavour, into their mouths,” as stated by Indra Nooyi, the CEO of the Doritos parent company, PepsiCo.
In a time where gender equality is such a hot topic you would think we are past gender marketing to this degree. Do women really need specific handbag sized crisp packets or special BIC biro’s for their tiny female hands with these key features listed:
– Elegant design – just for her!
– Thin barrel to fit a woman’s hand
– Medium 1.0 mm point, Black ink
The whole idea of products being created to market to women when the standard product will do just fine is getting a bit tired and outdated in this day and age. The top rated comment on the BIC pens, dripping in sarcasm, summarises why people are sick of seeing these unnecessary products.
This isn’t the first gaffe by PepsiCo (Dorito’s parent company). Last year they had to pull an advertising campaign that depicted Kendall Jenner solving the USA’s protests and racial tension by handing out some cans of Pepsi.
Perhaps these moves are just to stir up conversation or perhaps a team of people genuinely think there is a need for lady crisps?