News 10 November 2020

McDonald’s To Launch Meat-Free ‘McPlant’ Burger

10 November 2020

After a successful trial in Canada, McDonald’s is now gearing up to launch its meat-free ‘McPlant’ burger.

The fast-food chain began trialling the McPlant in Canadian restaurants last year and have received an “encouraging response” since doing so. The burger is said to contain “all the classic toppings” and is served on a “warm sesame bun”.

“Last year, with those customers in mind, we tested our first plant-based burger in select restaurants in Canada,” McDonald’s said in a. blog post.

“Based on what we learned and an encouraging response, we’re excited to give you a sneak preview of the McPlant – a delicious plant-based burger crafted for McDonald’s, by McDonald’s, and with the kind of craveable McDonald’s flavor our customers love.

“In fact, we think our culinary team nailed it. There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich.

“It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings.

“Markets can adopt the McPlant when they’re ready and we expect some to test the burger next year.”

According to reports, McDonald’s is planning on launching a line of meat-free products – including burgers, chicken substitutes and sandwiches – in some markets in 2021.

McDonald’s have not confirmed whether or not the McPlant burger or the meat-free line will be introduced in the UK as of yet.