2022 has been a rough year for the streaming platform. They reportedly lost a million subscribers this year. The cost of living crisis has obviously seen many people tighten their belts in a variety of ways, and streaming services seem to be getting the chop.
In an attempt to attract some of these customers back, Netflix is planning on introducing another tier to their monthly subscription service which will include adverts. This new lower tier is reportedly going to be priced somewhere in the region of £6-£7, but Netflix have said that: “We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made,” they said. “So this is all just speculation at this point.”
The new subscription service is rumoured to launch in November, and will not effect all current subscribers. New subs can expect a 4 minute ad every hour for a series, but Netflix are looking at implementing some sort of cap on how frequently these ads will appear to viewers, making the lower tier package even more attractive.