Nike continue to do bits with this new mad campaign.
Just days away from Air Max Day, Nike has revealed a new interactive display that designs an Air Max for you based on the outfit you’re wearing when you visit it.
The display was introduced in Niketown London, and is part of the brand’s “This Is My Air Max” campaign. It works with you standing in front of the video display with also has a camera. The camera does a full body scan of your outfit and using the colours of your garms, creates a pair of Air Max perfectly tailored to go with your fit.
The machine then prints out a postcard showing a picture of the shoes with a link where you can cop the pair directly.
The future of footwear is here.