Niko B closes in on the release of his debut album, dog eat dog food world, with a hilarious new promotional video.
Having teased the album at the beginning of this year, he has been loading up the project with a run of releases since announcing it back in March. The video takes us on a fly on the wall scenario inside his record label, who are seen to be clashing with his creative decisions and processes.
Check out the two-minute long video from Niko B ahead of the album coming this Friday above on GRM Daily.