Offering his new single titled “Sun In My Eyes” it’s London artist Nix Northwest.
Taking inspiration from early 2000’s Justin Timberlake and Timberland, the self-produced instrumental is paired greatly with Nix’ ethereal vocals. The video reflects a mid-point between dream state and reality through a fun-filled lens, directed by Nix and Asher Kosher.
Speaking on the single he said: “I feel like I’m a person of extremes. I can be very serious, hardworking and driven but also know how to get silly and loose, and not take myself too seriously. I wanted this tune to try and encapsulate that contrast a little, I think. A lot of my music – and this album in particular – tackles some deep topics, but I wanted to show that I can also have a light-hearted side!”
The single is due to be included on his debut album Xin’s Disappearance set for release later this year.
Check out the full “Sun In My Eyes” video from Nix Northwest above now on GRM Daily.