To celebrate 149 years of the iconic 501 Levi’s® jean, Novelist, Jarreua Vandal, Fricky, Shy One and Kicki Yang Zhang have partnered with Levi’s for a sick new campaign.
The stories of Novelist, Jarreua Vandal, Fricky, Shy One and Kicki Yang Zhang represent the spirit of the 501® style, a style that has adapted to the trends, culture and the style of the current time.
Continuing to adapt means that the 501® has remained a fashion staple that looked just as fresh in the 90s as it does today.
As well as repping Levi’s®, Novelist, Jarreua Vandal, Fricky, Shy One and Kicki Yang Zhang take centre stage in a new content series where their raw authenticity and career highlights are celebrated.
The guys all open up in their short films and show us what it means to be a creative force.
Detailing the cultural importance of the 501® jeans, Levi’s® said, “A badge of youthful rebellion, a staple of casual style, a canvas for creative self-expression – the 501®️ Original is all things to all people. But most of all, it is a catalyst that changed the way we think about clothes. It helped us understand that a single item could be the launchpad for a person’s signature style.
“A true testament to timelessness, the 501®️ transcends trends, and proves that genuine craftsmanship never goes out of style.”
Shop the entire collection here.