Unearthly south London R&B star Ojerime has tapped electronic super-producer Mura Masa for her latest single “Keep It Lo”.
Constructed with a syrupy, throwback Project Pat sample, “Keep It Lo” is a love letter to US hip hop’s chopped and screwed/Dirty South era. Lyrically, Ojerime switches things up and channels her inner Three 6 Mafia and UGK as she alternates between scrambled rap-like stanzas and soul-imbued harmonies.
In terms of production, Mura Masa once again demonstrates why he’s a production whiz, plastering layers of intoxicating kicks and southern hip-hop basslines throughout.
“Keep It Lo” follows Ojerime’s lo-fi-driven “Nothing” and nocturnal “Alarming” released in July and May, respectively, as well as Mura Masa’s Erika de Casier-assisted UK Garage dreamcatcher “e-motions“, which dropped last month.
Take in “Keep It Lo” above on GRM Daily!