News 5 October 2020

A PureGym Is Under Fire For Promoting ’12 Years Of Slave’ Workout To ‘Celebrate Black History Month’

5 October 2020

A PureGym in Luton and Dunstable has received backlash after promoting a workout named ’12 Years Of Slave’.

The gym shared an image of the workout, claiming it was designed by personal trainer Matt Simpson to “celebrate Black history month”.

“”Entitled ’12YearsOfSlave’ (after the epic movie) this is our workout of the month designed by @mattsimpt to celebrate Black history month,” PureGym Luton & Dunstable wrote on Facebook.

The post goes on to compare the workout to slavery writing: “Slavery was hard and so is this.”

“The twist to this is 1 rep of your 1st exercise, 2 of the second but before you move on to the 3rd exercise which is also 3 reps you must start at the beginning to move on […] AND thats how the entire workout goes.”

Several users have since taken to social media to call out the gym for the inappropriate post.

GRM Daily

After being up on on Facebook for 5 hours, PureGym Luton & Dunstable have now deleted the post.

The main PureGym Twitter account has since released an apology for the post in a statement.

“PureGym apologises unreservedly for a post regarding Black History Month that was made today by our gym in Luton & Dunstable,” the statement begins.

“This post was wholly unacceptable, was not approved or endorsed by the company and was removed when it was brought to our attention. We take this matter extremely seriously and are urgently investigating how and why this post was made.

“Thank you to those who commented on this post and for raising this with us.”