News 21 June 2021
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Author: Courtney W

Reebok Launch Brand-New Archive-Inspired Collection ‘Reebok Reserve’

21 June 2021
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Popular footwear and clothing brand Reebok have now announced the launch of their brand-new collection inspired by its classic sneakers.

Dubbed Reebok Reserve, the collection represents the heights the brand can reach and is made up of carefully curated and archive-inspired trainers.

However, while the collection draws inspiration from Reebok’s history, it will also feature fresh silhouettes too – making for a diverse mix of reimagined classics and new trainers.

“Reebok Reserve is more than a collection of footwear,” said Frank Rivera, Director of Global Brand Narrative & Product Communications in a campaign film highlighting the archival collection. “The Reserve collection is an elevated expression at the intersection of heritage, quality, and possibility, representing the best of our brand.”

Reebok launched the collection with the Club C Mid alongside the Aztec II this month and both are available to purchase on Reebok.com and select retailers.

This is the first of several Reebok Reserve collections to come.