Big coup for PUMA!
The rumoured pair have joined forces in a business sense rather than pleasure, as Travi$ is co-starring in RiRi’s PUMA campaign, where she debuts her new shoes labelled ‘The Creeper’. PUMA’s Women’s Creative Director specifically chose the rapper to feature in the campaign alongside Rihanna.
The PUMA sneaker is the first shoe released from the PUMA by Rihanna Collection/FENTY label. The shoe still has the classic PUMA suede and white formstrip, however it also has the punk inspired platform rubber sole, which is Rihanna’s NYC punk rock touch added to the design.