American rapper Russ and UK sensation Ed Sheeran have released the music video for their new collaboration in loving memory of SBTV founder and music entrepreneur Jamal Edwards.
In the accompanying visuals for the track, the two artists pay tribute to the late Jamal Edwards who was scheduled to shoot and direct the video before his tragic passing earlier this year.
In a heartfelt message on Instagram, Ed described how Jamal had been planning the music video for a couple of months, “sending me locations, ideas, cameos, trying to make it the best video any of us could make,” he wrote.
“We were meant to shoot in February, but the day before Russ flew out, Jamal tragically died. Our whole world was upside down, and I had to cancel and just tell Russ it wasn’t happening, but he was so so understanding, to a level il never forget.
“Jamal’s mum @brendaedwardsglobal and sister @Tanisha.arts_ , a few weeks later said we should still try and make Jamals vision come to life, so with the help of his amazing production team at @radicalmedia_london and @jakenava directing, we shot it.”
“I wish Jam was here to see it, I wish we’d done it together, but he would be buzzing how all his people came together and brought his vision to life.”
Take in the video for “Are You Entertained” above.