News 24 July 2023

Salt Bae slashes London restaurant’s insane prices after backlash

24 July 2023
salt bae

Salt Bae and his Londoon Nusr-Et Steakhouse, once infamous for its exorbitant prices, is now making a desperate bid to attract customers by slashing prices.

The restaurant, located in Knightsbridge, had gained notoriety for selling a gold-covered steak priced at a staggering £1,450, along with other outrageously expensive items, such as a £9 coke and a £50 cappuccino. However, it seems that the tide has turned for Salt Bae’s – real name Nusret Gökçe – empire.

Facing a sharp decline in popularity and perhaps feeling the pressure of the high cost of living, Gökçe has decided to offer a more affordable set lunch menu, starting at just £39 per person. This new option will be available on weekdays from 12-5 pm.

In addition to the lunch menu, customers can now opt for a burger and fries combo priced at £45, a taco burger at £25, or indulge in four pieces of sushi, ranging from £23 to £28.

The restaurant, which opened its doors in September 2021, initially garnered significant media attention and turned a substantial profit of £7 million in its first year of operation.

However, the allure of novelty and extravagance quickly faded and Nusr-Et Steakhouse found itself ranked as one of the worst restaurants in the city on TripAdvisor.

Beyond the extravagant pricing, Gökçe faced serious allegations of mistreatment toward his employees, including harassment and stealing tips. Earlier this year, he also faced accusations of reselling leftover wine to unsuspecting customers. These controversies have resulted in seven lawsuits filed against the restauranteur.

Now, Salt Bae and his steakhouse are attempting to reinvent themselves with more accessible offerings.

Only time will tell if this move will be enough to salvage the restaurant’s reputation and win back customers who were once put off by its gimmicks and sky-high prices.

[Image via Shutterstock]