In a bid to raise awareness on the urgent need for young men to join the stem cell register, Sunday League football club SE Dons will change their name to SE Donates.
The one-off rebrand – which is for SE Dons’ match against ShoTime FC in June – is part of the team’s partnership with the UK’s leading blood cancer charity, Anthony Nolan.
At current, male donors aged 16-30 only make up 18% of the stem cell register. With 58% of all stem cell donations being provided by young men, this demographic play a crucial role in blood cancer treatment in the UK.
As well as the name change, SE Dons will also drop a limited-edition kit for the cause co-designed by existing patients, donors and Tottenham Hotspur kit designers Tottex. The kit will be available for purchase at the Dons’ online store, with all proceeds going to the Anthony Nolan charity.
Speaking on the partnership, Don Strapzy founder of SE Dons said: “The Dons are always looking for ways that we can make a difference on important issues and the lifesaving work that Anthony Nolan do is something we’re proud to be involved with.
“Our ‘anything’ mantra means that we do anything for each other on and off the pitch, Anthony Nolan shares the same energy. Together, we can build our squad to fight against blood cancer and blood disorders by encouraging young people to make a difference and join the stem cell register.”
SE Dons will become SE Donates during their free-to-attend game with ShoTime FC on June 5th, where the stadium will also host a pop-up registration centre for those wanting to join the Anthony Nolan squad.
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