For the next month, Nike will be hosting Nike: ON AIR, a design workshop series in Paris, London, New York, Seoul, Shanghai and Tokyo that looks to shed light on the design process behind the iconic brand.
The program grants participants – with no prior experience in product design needed – an opportunity to create the ultimate articulation of one of 10 Air Max icons for their city, inspired by their lives in it and the surroundings around them.
The day is shaped by the following five stages of footwear product creation:
1. Concept development: Participants will explore ideas and research the subject of the design brief and form the initial story behind their concept.
2. Silhouette selection: The program’s silhouettes will be revealed and, in partnership with Nike designers and guest mentors, the participants will select the one that best fits their respective concept.
3. Material exploration: Nike designers will lead a deep dive into material theory, exploring a variety of swatches to select the elements of the chosen silhouette’s upper.
4. Colour exploration: Participants will get a lesson in colour theory and be guided through the process of selecting colours that best express the intent of their concept.
5. Embellishment: Participants will learn about and apply post-embellishment techniques ranging from laser engraving to embroidery, the final steps in bringing their imagined vision to life.
Each participant will submit their Air Max concept to a judging panel, including Nike designers and city ambassadors, who will select the top three designs from each city. From there, these concepts will be turned into 3D designs that will go to a global vote. The most-voted design per city will go into production and be made available at a later date.
Sign up for the London activities right here on GRM Daily.