Stefflon Don signs herself to major label & sets up her own

Stefflon Don announced this morning that her label V-IV London has been signed to Universal Music. She also announced that after her label was signed, she signed herself!

That’s right, Steff pulled a DJ Khaled – who is a big fan of her – by getting her label made into an imprint of Universal Music before signing herself as an artist. 

This is a huge move for the East London rapper who has joined an ever expanding group of artists that are adamant on remaining in control of their music and how they are branded. 

You can check out Stefflon Don’s most recent music video, for “16 Shots”, right here.

Congrats, Steff! All the best from the GRM Daily team!

Signed My Label To Universal Then i Signed My Self. ||| V-IV LONDON ||| A Year ago I Walked Into The Labels And They Wasn’t Offering What I Knew I Was Worth, So I Knew I Had To Grind To Show Them My Value. Sometimes Ppl Dont See YOUR Vision So I Put My Vision On Screens And They Watched And Believed Everything I Did They Started Speaking Numbers And I Speak That Shit Fluently And Now …. Here We Are Married To The Game. The Uk Aint Seen This Shit B4!!! #DON$HIT #RATTRAP #VIVLONDON #REALTING #GRATEFUL

A post shared by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ DON V – IV (@stefflondon) on Mar 21, 2017 at 3:05pm PDT