News 22 March 2017
Author: Cam Donald

Stefflon Don signs herself to major label & sets up her own

Author Cam Donald
22 March 2017

Stefflon Don announced this morning that her label V-IV London has been signed to Universal Music. She also announced that after her label was signed, she signed herself!

That’s right, Steff pulled a DJ Khaled – who is a big fan of her – by getting her label made into an imprint of Universal Music before signing herself as an artist. 

This is a huge move for the East London rapper who has joined an ever expanding group of artists that are adamant on remaining in control of their music and how they are branded. 

You can check out Stefflon Don’s most recent music video, for “16 Shots”, right here.

Congrats, Steff! All the best from the GRM Daily team!