Although McDonald’s had been closed during the pandemic for a couple of months, the fast-food chain kept busy behind closed doors as they’re now expected to be working with Travis Scott and other “big celebrities” according to a leaked memo acquired by Business Insider.
Working with celebrities such as Travis Scott creates the opportunity for the chain to “connect with younger customers” and the Astroworld rapper has signed a partnership deal with McDonald’s, according to an alleged memo from the chief marketing officer of McDonald’s USA, Morgan Flatley.
Morgan Flatley writes in the memo according to reports, “From his impossible-to-get Nike sneaker line to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture. Beyond this, he is a true fan of McDonald’s and our craveable, iconic food,”
“He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.”
McDonald’s has declined to comment on the memo.
This rumoured Travis Scott collaboration follows McDonald’s recent campaign with Kim Kardashian and Kanye West where the couple joined other celebrities to reveal their go-to orders.