Travis Scott and his Cactus Jack brand have just announced their new venture – a partnership with PlayStation.
Inviting Travis on to the PlayStation team as a Strategic Creative Partner, Eric Lempel, Senior Vice President of PlayStation Worldwide Marketing said,
“Today, we’re excited to announce Travis Scott has joined the PlayStation family as a strategic creative partner. We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership.”
“Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.”
In a statement, Travis said, “I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”
In the short film which was posted to YouTube, Travis can be seen with other members of the PlayStation team.
The Astroworld rapper can also be seen wearing some unreleased Nike Dunk Lows which are imprinted with the Playstation logo.
Take in the video below and for more PlayStation news, take in our feature on everything you need to know about the PS5.