News 7 September 2020
Author: Kafui Mensah

Trenton Harrison-lewis Joins Warner Music UK & ADA In Newly-Created Dual Role

7 September 2020

It has been announced that the legendary Trenton Harrison-Lewis has joined forces with Warner Music UK and ADA in a new dual role as SVP Artist and Label Development.

Harrison-Lewis’ new appointed role will deal with discovering emerging talent associated with Warner Music’s independent label services division, ADA UK. In addition to this, he will also work with the A&R and Marketing team at WMUK on upcoming and already developed artists.

Over the past 30 years, Harrison-Lewis has worked with and developed the careers of a number of big names including Ghetts, Giggs, DJ Target and Amy Winehouse, just to name a few.

“I’ve known Max Lousada and Tony Harlow for many years, and I’ve seen first-hand their love of the music and the passion they bring to the company,” said Harrison-Lewis.

“I’ve worked with every major label, and I’ve always found the people at Warner to be first and foremost all about their artists. So many young artists need solid structure, wise counsel, and strong mentorship, and I’m looking forward to working with Howard and the entire ADA team, as well as everyone at WMUK, to help develop boutique strategies to foster amazing talent and build real careers.”

Howard Corner, Managing Director of ADA UK said: “One of the most accomplished and respected managers in the business and in culture, Trenton comes to us with unparalleled experience working with artists and genres literally from the ground up – whether it’s promoting the explosion of hip-hop in the UK, helping bring drum and bass into the mainstream, or taking grime from the streets to the charts. All of us at ADA UK and WMUK are thrilled to welcome him to the team.”