News 17 August 2020

Turkey Twizzlers Set To Make Long-Awaited Return This Week

17 August 2020

It’s been 15 years since they were wiped from school menus due to health concerns but now the much-loved Turkey Twizzlers are finally returning.

During the nineties and noughties, Turkey Twizzlers proved to be a big hit with children in school canteens across the UK. However in 2005, they were dropped by school meals contractors and later discontinued after Jamie Oliver campaigned for healthier eating for children in 2005 – highlighting the fact the tasty treat only contained 34% turkey meat.

Now, in 2020, Bernard Matthews is gearing up to release revamped and healthier Turkey Twizzlers.

Due to hit Iceland shelves on August 20 before being available at all major retailers, the new Turkey Twizzlers will contain double the turkey meat of the original and will come in two flavours: Original Tangy Tomato and Chilli Cheese.

Bernard Matthews has said it hopes Turkey Twizzlers can return to school menus eventually.

“We have been discussing the return of the Twizzler for some time,” said Bernard Matthew’s marketing director, David Leigh.

He added: “Obviously we’d like the product to go into schools, but for the minute, we’ve focused on going into what I guess you’d call mass market retail.”

Dr Sarah Schenker said: “Turkey Twizzlers have listened to the public and completely transformed themselves into a much-improved product.

They now have a nutritional profile they can be confident in. High in good quality protein and lower in fat, saturates, salt and sugar.

The return of the Turkey Twizzler is said to have been a response to a 2018 petition calling for its comeback which received over 27,000 signatures.

Everyone who signed the petition will be over the moon to hear that the iconic treat will be available in freezer aisles this week at £3.00 for a pack of 8.