BBC Radio 1 and 2 have announced that they will shifting their focus onto UK music, giving more air time to homegrown and emerging talent, rather than overseas artists.
This can be nothing but a good scene for the industry and culture in the UK, with prime time radio plays still remaining one of the most coveted and important processes for an artist, despite the shifting times of the internet age.
The change will be likely be led by OFCOM, which is expected to become the BBC’s regulator, and who will have the final say when it comes to how much UK music will be played.
The decision comes after the broadcaster received criticisms for a lack of distinctiveness and identity. As it stands, less than half of Radio 1’s A List is dedicated to UK artists, with the majority of space having been given to international stars. We can’t wait to see this change come to fruition and the positive effects it will have on UK music.