Wiley is moving like a mad man right now.
Not content with an album on the way, an autobiography in the works, a potential reunion with Dizzee approaching and a biopic scheduled, the grime donny is now venturing into retail.
EskiSports, Wiley’s very own sports shop, is launching in Cyprus, with The Godfather taking to Insta to get his marketing campaign popping.
“Dun know, make sure you get yourself down to EskiSports in Limassol,” he declares, whilst giving us a little peek into the front window of the shop, displaying a few fresh kicks.
Not his best ad, but not bad (the bar was set high).
Limassol is on the south coast of Cyprus, where Wiley resides when he’s not in the UK (lucky guy). Eskiboy has also revealed there are more Eskisports on the way, with more branches set to land in Ayia Napa, Paphos, and Larnaca. No word of any UK branches yet though.
Check out these fresh Jordans. This EskiSports ting ain’t no joke.
And it’s not just creps; apparently EskiSports is stocking boxing gear as well…
All praise The Godfather, he never fails to pull something mad out of the bag. We’ve had Eskiboy, Eskibeat, Eskimo Dance and now EskiSports.
The question is, what avenue is Wiley going to Eskify next? EskiOlympics would be fun…
Words: sjriptweets