Welp. A Chinese laundry detergent brand has landed in hot water (excuse the pun) over their incredibly racist new advert.
The ad, from company Qiaobi, depicts a Chinese woman feeding a black man one of their laundry tablets, before subsequently putting him into the washing machine. He comes back out as a totally Asian man, leaving some pretty questionable connotations in its wake.
Having been broadcast across Chinese television, and even in their cinemas, it is simply remarkable that the plug hasn’t been pulled on this advert. Unfortunately, black people often report feeling uncomfortable in China, while blatant prejudices like these do no favors for anybody.
Watch the racist advert for yourself in the video above.