Microsoft has teamed up with Lynx to release deodorant, body wash and shower gel targeted at and made specifically for gamers.
Microsoft and Axe (the American brand name for Lynx) have joined forces for the new Lynx Xbox line that is described as “a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel”.
Although for many, gamer clichés may appear to be the reason for this unlikely collaboration, according to Microsoft, the line is all about the celebration of gamer culture.
Tania Chee, the business group lead for Xbox Australia where the line will launch first said, “we see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion and determination by creating something truly special. Now, powering up can be as simple as a quick spray before you head out the door”.
The news comes ahead of the E3 gaming event next week which will see tech giants such as Microsoft, Sony and Nintendo announce new gaming technologies, games and other things for gamers to look forward to for the next 12 months.
As we wait for the new announcements on games, consoles and possible personal hygiene products, click here to read our latest news story on what to expect from FIFA 20 and then click here to watch the latest episode of GGR.