South London’s XII 44 (pronounced “twelve forty-four”) has just released the music video for his latest track, “Drippy”, featuring East London grime veteran Griminal.
The new single combines a catchy beat with a story that dives into the realities behind flashy appearances. It tells the story of a man whose designer clothes and lifestyle attract admiration, especially from the younger generation. Yet the track unfolds to reveal the sacrifices and struggles behind his success, highlighting how appearances can mask the harder truths beneath. XII 44’s chorus is upbeat, while the verses gradually turn darker, echoing the instrumental’s evolving intensity. Griminal’s gritty voice and authentic flow bring even more depth to the narrative, giving “Drippy” a raw edge.
“Drippy” is just the start of a series of upcoming releases leading to his debut mixtape next year. Watch it above on GRM Daily.