McDonald’s UK and Ireland linked up with MIST and Yung Filly to launch their new Crispy McFillet burger at an exclusive secret event in Birmingham.
The fresh new menu item is a burger made up of a crispy coated 100% chicken breast fillet, black pepper mayo and iceberg lettuce in a sourdough-style sesame bun and at the event attended by McD’s fans and crew members, everyone was offered a taste.
The exclusive party was an unforgettable one. Fans got an up-close and personal performance from Birmingham legend MIST who spit his big hits “Rollin”, “Game Changer” and “Savage” live.
Also appearing on the night was popular magician Duwad Hussain who has wowed the likes of Aitch, AJ Tracey, Fredo and ArrDee with his tricks.
Later, a few Birmingham and Coventry locals showcased some sick choreography and BMX stunts.
Michelle Graham-Clare, Chief Marketing Officer at McDonald’s UK&I said, “We know how much our customers love our iconic chicken menu items, so we’ve taken our time to get the Crispy McFillet packed with flavour, to really satisfy our customers. We really believe this newest addition to our menu is the tastiest chicken burger in the UK and Ireland and we cannot wait to hear what our customers in the Midlands think of it.”
The Crispy McFillet is being tested for a short time across 41 restaurants in the Midlands and nine in Ireland.