After unveiling the striking visuals for “Community” featuring the iconic duo Clipse, three-time GRAMMY nominee JID keeps the momentum rolling with “Sk8”, his latest single featuring fellow Atlanta heavyweights Ciara and EARTHGANG. The track is lifted from his new studio album, God Does Like Ugly, and arrives with another standout video that pays homage to his hometown’s vibrant roots.
Directed by Maya Table, the vibrant visual bursts with colour, movement, and unmistakable Southern flair. Set against the backdrop of Atlanta’s legendary roller-skating heritage — with nods to local staples Golden Glide and Cascade — the video channels the city’s nostalgic energy while celebrating its modern creative pulse. Cameos from ATL icons like Jermaine Dupri and Bijan Robinson round out the homage, painting a lively portrait of the culture, community, and rhythm that define Atlanta’s soul.
Take it in above right now!