Drawing influence from refined mountain hideaways and contemporary notions of luxury, the collection is built to suit both days on the piste and relaxed evenings afterwards. Each look transitions naturally from outdoor adventure to fireside comfort, balancing practicality with a polished, elevated feel.
Throughout the design process, the focus was on fully embodying the spirit of Après and what it signifies. Thought went into every element — from cosy, layered proportions to distinctive Carlisle prints — to ensure the pieces feel rich in character without ever appearing overworked. Plush fabrics and gentle finishes create an easy, wearable sensibility, while carefully chosen details add a quiet sense of refinement.
A forward-thinking approach also shaped the visual direction. Photographed in a studio setting, the Après Club collection was styled to feel instinctively suited to alpine surroundings, with the imagery spotlighting the fabrics, construction, and subtle sophistication that sit at the heart of the range.