Today (September 14), Off-White announced the opening of their flagship store on London’s Sloane Street and UK hype beats are ready!
Off-White has been the centre of attention for hype beasts all over the globe and now with the announcement of its first standalone London branch, the menswear and womenswear collections from Virgil Abloh’s brand will offer London shoppers “a unique retail experience.”
The origins of the design was made in collaboration with the Off-White design team and spatial designer Andrew Taylor Parr, to create what they call a “conceptualised by dualism”.
The shop floor “embraces warm, feminine tones” accompanied by its warm colours and monocular. The middle of the shop floor has a piece from Parr – inspired by Brancusi sculptures – reinforcing the idea that everything in the shop is an expression of an artists product from the clothes to the structures.
The store is located at 32 Sloane Street in Knightsbridge and is open now!