Amazon has unveiled their new free to use music streaming service.
Using the Alexa voice-controlled speaker, listeners will be able to listen to a selection of curated Amazon Music playlists for free. The free usage will be subsidised by content restriction and adverts in a similar way to Spotify’s free to use model.
In a statement, Paul Firth, director of Amazon Music UK said, “We want to get as many people listening to music in a way that makes them want more. Once people start streaming, over time they will stream more and more and become more engaged. We know that what we do with Alexa is innovative. If you are able to use technology like that to make it easier for people to find music, that’s brilliant. It’s allowing us to bring more and more people into music streaming, and that’s what we’re excited about”.
Amazon is currently the fastest growing music streaming service; gaining over 32 million subscribers. This brings the tech giant into slow but steady competition with Apple Music and Spotify who are at 60 million and 100 million respectively.
For more news on Amazon, click here to read about their new Amazon Prime Air delivery service. Back in June, the company unveiled the service which they hope will help them achieve their future aim of zero-carbon shipment.