North London artist Eric IV is back with a fresh new video for his latest single, “Choices”.
As expected, Eric IV comes through with his usual melodic and wavey style befitting of a summer anthem. “Choices” is equal parts street-level trap and smooth R&B as the rhymer glosses over the many crossroads he’s faced in life.
For the visuals, the north Londoner delivers a cold, street party video in Eric IV’s local neighbourhood. Throughout, we catch the artist standing toe-to-toe with his bredrens as they party to the riddim of the song.
“Choices” follows Eric IV’s January banger “Paper Plans” and his Terminal 4 EP released last June.
Be sure to check out the “Choices” visuals above!