News 7 March 2022

G FrSH Joins UTA As A&R Consultant

7 March 2022

Rapper, artist manager and entrepreneur G FrSH has joined leading talent, entertainment and sport company, UTA, as an A&R Consultant!

At UTA – who represent artists such as Burna Boy, Lil Wayne, Young Thug and many more – G FrSH will sign new talent, as well as develop and maintain relationships between the company and other parts of the industry.

It’s another big role for G FrSH who has managed high-profile artists under his FrSH Entertainment banner. He’s also worked as a Senior A&R at Disturbing London, working with talent such as Tinie Tempah, Wizkid, Yxng Bane and Poundz.

Speaking on his new role at UTA, G FrSH said: I’m really excited to get stuck into such a bespoke role and with my music background, having worn many a hat in the business, I hope to see things from a unique enough perspective and to find new opportunities.”

UTA UK’s Obi Asika added: “Gordon has been a great soundboarding for many of us over the last 10 years. He has a unique instinct & understanding of what it takes to be a star. He is always honest, thoughtful and strategic in his advice & thinking.

“We are excited that everyone at UTA can now collaborate with Gordon in this new capacity.”