Bakery chain Greggs and fashion retailer Primark are joining forces to launch a first-of-its-kind collaboration!
Greggs announced the random link up in a tweet this morning, writing: “Freshly baked collab. Coming soon to a @Primark near you.”
The collaboration will offer shoppers a chance to choose from a limited-edition range of 11 Greggs clothing items in 60 Primark stores from February 19.
As well as the clothes, the collaboration will also include a 130-seat ‘Tasty By Greggs’ cafe in Primark Birmingham opens on February 12.
“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves,” said Greggs’ Business Development Director Raymond Reynolds.
“We’ve got some great pieces that we can’t wait to share.”