North Carolina star J. Cole has gifted us with the video for his track, “Applying Pressure”.
Taken from Cole’s most recent project The Off-Season, this track sees the rapper “apply pressure” with both his pen game and content as he uses his lyricism to call out some of the phoney behaviour he’s witnessed in his time.
Handling the direction of the visuals for “Applying Pressure” is Cole’s go-to director Scott Lazer who captures the artist living carefree at night.
Catch the visuals for “Applying Pressure” above and to see Cole’s recent video for “Amari”, click here!