News 15 June 2020
  views
Author: Courtney W

Kanye West Reportedly Starting Yeezy Cosmetic Line With Fake Eyelashes, Toothpaste & More

15 June 2020
  views
Share
Share

Kanye West has dominated the music and fashion worlds over the years and now it looks like he’s ready to tap into the cosmetic industry.

According to TMZ, West’s Yeezy company has filed for a trademark for beauty, hair and skincare products. The trademark is said to cover a number of products including “makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care product [and] perfumes”, alongside products such as toothpaste and deodrant.


If Ye is successful in the cosmetics world, he’ll be up against his wife Kim Kardashian-West and her KKW beauty line, as well as his sister-in-law Kylie Jenner and her Kylie Cosmetics brand.


Yeezy’s venture into the cosmetics world will also undoubtedly add to his massive fortune which saw him top Forbes’ highest-paid musicians list earlier this month.